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Price war brings the price of games down

14/08/07 - Gamers can look forward to reaping the benefits of a games price war currently taking place between supermarkets.Due to a dismal summer many people have turned to computer games to provide indoor entertainment in the absence of any sustained bright weather.
The trend for slashing prices was started by Asda and Tesco who have cut the price of new titles by 25% and are even selling older games for as little as £3.

The other major supermarkets, not wishing to lose out to their rivals, have followed suit and also reduced the price of games.

Asda's sales increased by 20% after the price slashes and Woolworths are reporting that demand is at a "record high".

According to Peter Jenkinson, the editor of Toyology.co.uk, the winners in the price war will be gamers, he said: "This is superb news for mums and dads. They save money, get supermarket loyalty points and can hide the cost away in the weekly budget much easier."

The potential savings can already been seen with a brand new title such as Mario Strikers Charged on the Wii being sold at £10 below the RRP by Virgin.

Consoles prices are even been reduced by desperate retailers, including the infamously expensive PS3.

Tesco are offering the next generation machine with two games for £424.76 at and HMV are asking for £424.99 for the same package, plus two Blu-ray high-definition DVDs.

Industry experts have warned however that the independent retailers who, unlike the large multinational supermarket, are unable to suffer losses on sales for a sustained period time could be forced out of business by the price war.

Neil Long, editor of the industry MCV, said: "It's not unusual to find indy store owners buying up a load of stock from Tesco or Asda on a big game's release day because it is a couple of pounds cheaper than proper wholesale channels."

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Published Date: 2007-08-14 14:04:54

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