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Young women dominate UK net scene
Young women are now the most dominant group online in the UK, according to new research from net measurement firm Nielsen/NetRatings.Women in the 18 - 34 age group account for 18% of all online Britons.
They also spend the most time online - accounting for 27% more of the total UK computer time than their male counterparts.
Of UK males active online, the 50+ age group is the most prevalent.
The breakthrough of these groups will come as a surprise to many who regard the internet as being largely dominated by young men.
Women in the 18- 34 category are visiting a variety of sites including those dedicated to fashion, family and lifestyle issues.
"This represents a seismic shift from the early days when the internet was the domain of the techno-geek," said Alex Burmaster, an analyst with Nielsen/NetRatings.
Even in the traditionally male-dominated world of gaming, women are catching up, according to figures from the Entertainment Software Association.
They now account for 38% of game players. Women over 18 represent a significantly greater portion of game players compared to boys under 17.
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Published Date: 2007-05-21 10:11:48Subscribe to our RSS News feed:
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